One minute, you’re using a small set of tools that genuinely help people get work done. The next, you’re juggling dozens of apps – each with its own login, subscription, and learning curve. Nobody quite knows who owns what, where the data lives, or which system is the source of truth.
Welcome to app fragmentation.
It usually starts with good intentions.
A team needs a specific feature, so they sign up for a niche tool. Another department wants better reporting, so they adopt something else. A quick win here, a workaround there.
Over time, those decisions stack up.
Before you know it, the business is running on 40+ apps – each solving a small problem in isolation, but collectively creating a much bigger one. Data is scattered. Processes don’t align. Security becomes harder to manage. And IT is left trying to hold together a patchwork of systems that were never designed to work as one.
What once felt agile quietly turns into operational drag.
More organisations are starting to pause and ask the harder question:
do we actually need all of this?
As businesses grow, it’s easy to fall into SaaS sprawl — a slow build-up of software tools added one by one to solve individual problems. Over time, those quick fixes turn into dozens of disconnected apps, overlapping features, duplicated data, and no clear owner of the whole picture.
Rather than letting that sprawl continue unchecked, many growing businesses are stepping back and simplifying. They’re consolidating around integrated platforms that bring systems together, reducing complexity, improving visibility, and keeping the flexibility they need to grow with confidence.
String helps businesses rationalise their application landscape by consolidating processes onto Microsoft’s integrated ecosystem – turning fragmented tools into connected, manageable solutions.
Consolidation isn’t just about reducing the app count. It’s about regaining control.
By helping businesses align their processes and data within a single ecosystem, String enables:
