Lead Generation Specialist

String Systems are a fast-growing Microsoft Solutions Partner based in North West England, servicing clients across the United Kingdom and beyond. Working with clients to truly understand their business challenges and opportunities; we deploy tailored cloud technology solutions that empower their employees, allow them to flex between on-premises and cloud infrastructures, and to deploy the latest generation of cyber security and business continuity technology. We then provide ongoing comprehensive managed support services; allowing our clients to focus on their business, while we take care of the IT stuff.

We differentiate through our approach: ‘Client First’ at all times. We are a totally committed team with a can-do culture, who enjoy working hard but also enjoy having fun together.

Key responsibilities include:

• Make outbound calls to UK businesses to introduce String and our Microsoft-led solutions.
• Speak to decision-makers, understand their challenges, and start meaningful conversations.
• Qualifying inbound leads from campaigns, forms, or downloads to ensure they meet the criteria for sales follow-up.
•  Working with the marketing team to craft better outreach strategies based on feedback from calls.
• Testing different messaging or offers to identify what resonates best with prospects.
• Book qualified meetings for our sales team – that’s the main goal.
• Keep track of activity in our CRM (Dynamics).
• Learning the basics of Microsoft solutions so they can have informed conversations with prospects.
• Work closely with the marketing team to follow up on campaigns, events, and leads.
• Spot trends, feed insights back to the team, and help us refine our message.

• Someone who’s naturally chatty but knows when to listen.
• Comfortable making outbound calls and having honest, intelligent conversations.
• Resilient – you’re not fazed by knock-backs and know how to keep going.
• A quick learner who can get their head around what we do (don’t worry, we’ll train you).
• Someone who cares about doing a good job, not just hitting numbers.
• Experience in B2B telemarketing or lead gen is a big plus, but attitude matters more.

• A chance to grow – this role can open doors into marketing, sales or customer success.
• Part of a team that’s ambitious and friendly
• A  flexible, supportive working environment.
• Proper onboarding and training from a team that wants you to succeed.

Our standard office hours are Monday to Friday, 9:00 AM – 5:30 PM, but we’re open to part-time or flexible working arrangements for the right candidate. This role could be a great fit for someone who needs to work around school hours or other commitments.

We understand that timing matters in telemarketing – no one wants a sales call first thing on a Monday morning! So we’re happy to work with you to find a schedule that aligns with when prospects are most receptive and when you’re at your best.

This role will be based within our Preston office.

Here at String, we’ve developed our own unique culture based upon our 12 
A-Player traits. If you want to accelerate your career in the Microsoft cloud space with us; you’ll recognise yourself in our 12 A-Player Traits, as they all:

• Look forward to coming to work
• Admit their mistakes (preferable before they are noticed)
• Aren’t afraid to ask for help
• Celebrate the success of others
• Make time to help others when needed
• Constantly strive to develop themselves
• Put the needs of our clients and their fellow A Players ahead of their own egos
• Consider the consequences of their actions and plan ahead
• Don’t use exclamation marks or capital letters in emails when angry
• Find ways to innovate and improve
• Define themselves by their own behaviours, not the deficiencies of others
• Go home happy at the end of each day

String Systems is an equal opportunities employer.